A hybrid event blends a “live” in-person event at a venue with a “virtual” digital experience for guests that join remotely. The two guest experiences (in person and virtually) have unique and shared elements. The event design and programming thoughtfully intertwine the two environments to create connections between guests “here” and “everywhere” to foster two-way conversations and interactions.
Hybrid events create new possibilities to increase event attendance, build a diverse digital community, and develop more fundraising opportunities. This new two sided approach will increase guest participation, and engage your clients and customers well beyond a traditional live event ever could.
When the events industry took a hard pivot and “social distancing” became the new normal virtual events became a necessity overnight. As we begin to gather after the Covid-19 pandemic, we propose a strategic “two step” to a hybrid event, instead of another hard turn back to the way things were.
We have all learned a lot in 2020, and adapted to working remotely and connecting with loved ones through screens. The “in real life” experiences can never be replaced and the engagement in virtual events is on the rise. A hybrid event utilizes both live and virtual events to maximise the opportunities for fundraising and spreading awareness for your cause at new levels.
Planning the “live” side of your hybrid event you have three priorities Post-Covid that must be at the forefront of curating the “in real life” guest experience. As we adapt to the “new normal” we see many new opportunities for sponsorship that can alleviate the added costs to produce live events.
Make guests aware of the measures you are taking to create a safe environment to gather and celebrate.
Take extra steps that are visual to set the tone for your space and ease discomfort people may feel as they enter what could be their first live event since the pandemic began.
A hybrid event means you are essentially planning two events, guided by an overarching need to merge two worlds with a manner most have never experienced. The needs of hybrid fundraising events, hybrid conferences, and hybrid celebrations are unique and the platforms and methods are plentiful. Open up to the possibilities, set a consultation with one of our hybrid event producers, and see where your imagination goes.